MENDONÇA, João Martinho de. “Visual Anthropology in post-colonial worlds: ‘What has gone wrong?’”. in: Vibrant – Virtual Brazilian Anthropology, v. 9, n. 2. July to December 2012. Brasília, ABA. Available at http://www.vibrant.org.br/issues/v9n2/joao-m-de-mendonca-visual-anthropology-in-post-colonial-worlds/
This article provides a re-evaluation of various texts written by Margaret Mead on the use of the camera in anthropology. Its main aim is to trace the development of her ideas over the years in order to gain a clearer idea of the extent of her contributions in this field. Four texts published between 1956 and 1975 provide the primary source material for the reflections, which also include contemporary perspectives informed by the digital age. The text thus discusses issues linked to ethics, institutionalization, archives and teaching in the area of visual anthropology.
Keywords: Margaret Mead, photographic analysis, ethnographic film, archives